Business objectives: increase the number of applications from the website and make the company stand out among its competitors.
Website objectives: show the product benefits for the customers and answer their frequently asked questions.
The content plan that contains answers to the most frequently asked questions the customers ask has been developed jointly with the customer. An attractive visual page design that now successfully distinguishes the company against its same-type competitors has also been created. To showcase the product, banners with description of every smart switches feature have been developed, as well.