Project objective
Integrated promotion
Increase Sales and Conversions
Usability improvement
My role
UX / CX research
Web analytics
Website development
Application development
Project management
Internet Marketing
The site had an outdated template design and many usability errors. As a result, the conversion was less than 1%.
The site has a modern unique design and maximum usability. As a result, the conversion soared to heaven.
Work process
Before the development of the site, a study was conducted of target audience, competitors, and industry trends.
Result
- 40% increase in conversion
- Reducing site failures
- Site traffic increased 2 times