Project objective

Develop online store for the further SEO promotion

Make the company stand out among its competitors

My role

UX/CX research

Web analytics

Web design

Project management

The website had an outdated design, a lack of shopping cart, and its admin panel was not user-friendly.
The website has been developed for the further SEO promotion. Its structure has been maintained to the full, but its interface became more understandable.

Work process

Design Concept

Development of sketched and later 3D characters (water coolers) for the website, followed by a bright contrasting palette

Home Page

Internal Pages

Result

SEO rankings have improved

Web traffic has increased seven times (from 200 to 1,400 visitors per month)

Online sales have increased