Project objective
Develop online store for the further SEO promotion
Make the company stand out among its competitors
My role
UX/CX research
Web analytics
Web design
Project management
The website had an outdated design, a lack of shopping cart, and its admin panel was not user-friendly.
The website has been developed for the further SEO promotion. Its structure has been maintained to the full, but its interface became more understandable.
Work process
Design Concept
Development of sketched and later 3D characters (water coolers) for the website, followed by a bright contrasting palette
Home Page
Internal Pages
Result
SEO rankings have improved
Web traffic has increased seven times (from 200 to 1,400 visitors per month)
Online sales have increased