My name is Ekaterina Mischenko.
I am product designer and project manager.
5+ years experience in E-commerce, conversion increasing and website developing
Collaboration experience with top Russian agencies
Bachelor degree in International Economic Relationships
50+ completed projects in website development and promotion
I am working with a small team of reliable professionals
Experience in the agency, on freelance, on the customer side and the development of own business
In my opinion, research and analysis is a reference point at all stages of creating a digital product.
In my work, I combine consulting, marketing, design and analytics to help my clients discover new digital solutions, to stand out against the background of competitors and take the company to more higher level.
Key areas of expertise:
- Web Analytics – Yandex.Metrica, Google Analitycs
- Technical audit of the site (more than 100 parameters)
- Target audience research, customer interviews
- SEO Audit
- JTBD concept development
- Analysis of global trends in your industry
- Competitive analysis
- Detuning from competitors
- High Conversion Website Development
- Development of sales presentations
- Help in preparing texts, photos, videos
- Preparation of technical tasks for photographers/videographers
- Client briefing, business interview
- Drawing up statement of work for the development and promotion
- Creative team management, organization and control of work processes